According to reports, Facebook is launching a new Instagram dashboard within the Creator Studio app it launched last year.
Facebook may not be merging all its services just yet, but in a bid to make it easier for creators to keep all their assets, notifications, and messages, in one place, the social network is now working on adding an Instagram dashboard into its Creator Studio app alongside its existing Facebook dashboard.
The Creator Studio app – launched last year – brings insights like engagement, information about when an audience is active, notifications, and demographic information to one place, giving admins the ability to easily manage their Pages and Businesses.
The latest test – shared as a screenshot by Hannah Anderson and tweeted by Matt Navarra – brings an Instagram tab to Creator Studio, allowing admins to switch between Facebook or Instagram stats. It’s not available to all users at this point, and there’s no word from Facebook on when it might be available more widely.
If you do however have the option, you will see it within your Facebook Creator Studio app as a separate tab at the top.
New! @Instagram has launched a Creator Studio dashboard
Facebook launched Creator Studio for Pages last year.
— Matt Navarra (@MattNavarra) April 26, 2019
If you don’t already have an Instagram account connected, you will see an option to connect one.
The Instagram tab doesn’t offer something new, of course. All of the information is already available within any Instagram business profile’s insights. However, it does make information available more readily – and more importantly, on desktop. It also allows admins to access their brand’s asset library across both platforms more easily.