Last week, Facebook announced new tools and features on its platform, to help fundraisers be more impactful.
Facebook launched its Fundraisers features to help people support the causes that matter to them. After various updates, Facebook is now bringing several new features and tools to help people get better at their fundraising.
Firstly, Facebook is giving people the ability to match donations to nonprofit fundraisers. Facebook says it is the first of its kind tool in online fundraising, and it’s available in the United States for now. International expansion will soon follow. Whatever the cause, matching donations often helps increase the total money raised. That’s why now people who create fundraisers can pledge to match donations from $5 to $2,500.
Secondly, Facebook has announced new categories for fundraisers for personal causes. Now, people can raise money for a lot more causes – whether it’s family, faith, travel, or volunteering. For example, in the family category, you could raise money for an adoption, or for new baby supplies. The new causes are in addition to the existing ones: community projects/groups, sports/competitions, education, medical, pets/animals, personal emergency, crisis relief, and memorial/loss.
Finally, Facebook is eliminating the fee on all fundraisers for personal causes, thus helping maximise their support. A small fee will still be charged for payment processing and applicable taxes.