Last week, Facebook announced new tools and features on its platform, to help fundraisers be more impactful.
Facebook launched its Fundraisers features to help people support the causes that matter to them. After various updates, Facebook is now bringing several new features and tools to help people get better at their fundraising.
Firstly, Facebook is giving people the ability to match donations to nonprofit fundraisers. Facebook says it is the first of its kind tool in online fundraising, and it’s available in the United States for now. International expansion will soon follow. Whatever the cause, matching donations often helps increase the total money raised. That’s why now people who create fundraisers can pledge to match donations from $5 to $2,500.
Secondly, Facebook has announced new categories for fundraisers for personal causes. Now, people can raise money for a lot more causes – whether it’s family, faith, travel, or volunteering. For example, in the family category, you could raise money for an adoption, or for new baby supplies. The new causes are in addition to the existing ones: community projects/groups, sports/competitions, education, medical, pets/animals, personal emergency, crisis relief, and memorial/loss.
Finally, Facebook is eliminating the fee on all fundraisers for personal causes, thus helping maximise their support. A small fee will still be charged for payment processing and applicable taxes.
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …