Facebook is introducing a revamped AMBER alert format to mark AMBER Alert Awareness Day and the 5th anniversary since the day it first rolled out the tool.
Since January 2015, Facebook has been key to help authorities locate missing children through America’s Missing: Broadcast Emergency Response (AMBER) alerts.
To this date, over 700 AMBER alerts have been issued via Facebook, and the feature is now available in 22 countries. The social network is now releasing a revamped version with an updated look that lets authorities share more information about the missing child, such as photos, descriptions and location of abductions. The new alerts are more visible and easier to share.
It is known that when a child disappears, the first 24 hours are crucial. With its revamped tool, Facebook hopes to engage a maximum of users and spread information rapidly to help authorities locate the child.