Facebook seems to be moving rather fast with Facebook’s Instant Articles. Almost every week we get some news that the feature has been made available in some other region or device, but this time it’s much bigger than that! All Android Users will be getting Instant Articles very soon.
It was only about a week ago that we reported that Instant Articles would be available in Asia, and now, after testing the feature with a few Android users for the past few weeks, Facebook is rolling it out to all of them.
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Instant Articles’ meteoric recent rise is due to the fact that it users an incredibly fast, rich, and engaging experience – encouraging them to share content a lot more. This is a social media marketer’s dream! Michael Reckhow, Product manager at Facebook, explained
[quote]We’ve been beta-testing Instant Articles for Android with a small group of people on Facebook for several weeks, and as we saw on iPhone, the faster, richer reading experience inspires people on Android to share Instant Articles with their friends more often than they do with standard Web articles.[/quote]
I am convinced that Instant Articles will be a huge part of publishing content on Facebook in the next few months and years. For anyone who has clicked on an Instant Article, you know what I mean. Each click leads to quality rich content and the user experience is incredible – quite unlike most sites that someone trawling Facebook would find. What do you think?
Additionally, in the announcement, Facebook gave us a list of the over 350 publications currently publishing Instant Articles to Facebook in different areas around the globe.