Apparently the small group of users who have been testing Instant Articles for the past few months on Facebook loved the feature, because Facebook is now launching it to all iPhone users.
Instant articles are stories that appear in people’s News Feeds especially for mobile devices. They have a small lightning bolt in the top right hand corner of their image, and they load around ten times faster than normal mobile articles on the platform.
They offer users a richer experience of the content that they are viewing, and have “dynamic features that make the content more fluid, interactive and immersive.” In the post about the launch, Facebook explained that,
– Instant Articles from NBC News feature autoplay videos that come to life and begin automatically as readers scroll through the story.
– The Atlantic’s photo blog in Instant Articles lets you zoom in and explore the details of high-resolution photos just by tilting your phone.
– Readers can engage more deeply with BuzzFeed’s Instant Articles by liking and commenting on individual photos and videos throughout the story.
– Beautiful photo galleries in Instant Articles from The New York Times are seamless to swipe through.
– National Geographic’s Instant Articles let readers explore where the story happened with geo-tagged images that open interactive maps.
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Instant Articles are faster, more beautiful and more engaging, and people also share them a lot more with their friends. This is great news for publishers who will get the opportunity to use them. They will also be launched on Android later this year (they are on Public Beta today).
In the next near future you will also see Instant Articles from these publishers
If you want to find out more about Instant Articles, go to instantarticles.fb.com
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