Facebook Helps Black-Owned Businesses Get Discovered

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Facebook is introducing a new tool that allows Black-owned businesses to identify themselves and be discovered.

Facebook’s Business Nearby feature makes it easy to find local businesses, message them, buy goods or order food.

Ever since the Black Lives Matter movement gained in magnitude earlier this year following the death of George Floyd in Minneapolis, organizations across the country have made it a priority to promote black-owned businesses. Supporting these businesses is supporting your local community.

Today, Facebook announced a new tool that allows businesses to opt-in for the new diverse business category label. The company explained that this information will not appear publicly on their page or profile, but will identify them when users are looking for “Business Nearby.”

Facebook finally enables black-owned businesses to identify themselves on the app, via the Business Nearby feature.

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“This new tool helps amplify Black-owned businesses and make it easier for people to support Black and diverse entrepreneurs, small businesses, and local shops that keep our local economies going. Now, admins that represent a business on Facebook will be able to designate the business as Black-owned.”

People who discover those businesses via Businesses Nearby can message them, buy goods, or order food via third-party applications.