Google is launching a new feature that allows businesses to identify themselves as Black-owned on Google Maps and Search listings.
Since the start of the Black Lives Matter protests, consumers have indeed looked to spend more money at these businesses to show their support for the Black Community.
Google has seen “a surge in online searches for Black-owned businesses” and has now taken steps to make it easier to identify Black-owned businesses on both Google Maps and Google Search.
Related | How To Support Black Lives Matter If You Can’t Afford To Donate
Today the company announced it is launching a new feature that allows businesses to identify themselves as Black-owned. Once set, the tool will show a black heart over an orange three-striped background logo on listings of Black-owned businesses.
The black heart logo will be shown on results through both Google Search and Google maps.
To apply for the badge, businesses will first need to be verified on Google. It is not yet clear how Google intends to verify if businesses are indeed Black-owned or not.
The new tool comes as Yelp, one of Google’s main competitors for business search, introduced its own Black-owned icon after seeing more than 2.5 million organic searches for Black-owned businesses between May 25th and July 10th.
You might also like
More from Care
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
Ciara And Meta Elevate Nominate 10 Sponsored Black-Owned SMBs
Meta is also announcing new programming, tools, and resources to support Black-owned small businesses for Black History Month.
KFC Debuts National Rollout Of Its Plant-Based Fried Chicken
The Faux-Poultry war is on: KFC adds its Plant-based Fried Chicken to the menu in all its US restaurants.“The mission …
Discord’s 5th Snowsgiving Raises Over $500K For Charity Partner
Discord has successfully completed this year's Snowsgiving, a week-long celebration filled with games, giveaways, and more.
#BuyBlack Friday Returns To Facebook And Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
New Unicode Standard Version Brings 37 New Emoji
The Unicode Consortium has finalized drafts for its latest Standard version, adding 838 characters - among them, 37 new emoji.
Special Olympics And Xbox Host Inclusive Esports Event
Xbox and Special Olympics teamed up for a new esports event that combines competition with inclusion and accessibility.
Facebook Gives US Businesses New Ways To Access Capital
Facebook is offering two new ways for eligible small and medium businesses in the US to access capital more easily.
