Facebook Gaming and Blizzard teamed up to give members of Blizzard’s gaming community, and viewers of the BlizzCon livestreams, the chance to win BlizzCon-related gifts.
By watching specific Gaming Creator channels and the BlizzCon Opening Ceremonies livestream, members of the gaming community were given the chance to win a BlizzCon Virtual Ticket and discounts on BlizzCon event gear – for example, $10 off the BlizzCon 2018 Goody Bag or 20% off all BlizzCon 2018 merchandise. All they had to do to be eligible for these BlizzCon In-Stream Rewards was to log into their accounts and watch broadcasts for at least 10 minutes.
The livestreams began on October 25 and continued at BlizzCon until October 29. Those who were selected as winners had a limited time to claim their reward in chat. Furthermore, once claimed, they’d receive a redeemable code via Facebook Messenger.
Facebook first introduced in-stream rewards last March, allowing creators to reward their livestream viewers with prizes. Rockstar Games, developers of Grand Theft Auto were first to use the tool earlier this year to give livestream viewers free in-game cash in GTA Online. Rewards were given to fans watching select GTA Online livestreams on the official Rockstar Games Page and several partnered creators from the Facebook Gaming Creator program.
The initiative marked the first time Rockstar integrated in-game rewards for livestreaming, and was available for all fans who link their Facebook account with their Rockstar Games Social Club account.