Facebook Launches 'Level Up' Program For Emerging Gaming Creators

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Facebook has announced a new program specifically for emerging gaming creators, and a new gaming video destination on its platform.

Since Facebook launched its gaming creator program back in January, thousands of gamers have been building thriving communities and livestreaming on the platform. But Facebook now wants to help emerging creators who need extra help getting started finding audiences and connecting with gaming fans. To do so, it has announced a new program for emerging gaming creators called Level Up.

The Level Up Program is for creators who are just beginning to build their communities and will be available within the next few months. The program’s key elements include:

Earning money with Facebook Stars: Members of Level Up will be able to earn money with a “fan support feature” that Facebook announced in January. The feature is now called Facebook Stars, and it allows fans to support creators with virtual gifts during their livestreams.
Early access to new features for livestreaming: Members of Level Up members will also receive resources like “early access to new features, best practices from established gaming creators and customized access to Facebook support for troubleshooting and bug reporting,” which will give emerging gamin creators the support they need to grow their communities while focusing on creating their content.

As part of Facebook’s new Level Up Program for emerging gaming content creators, Facebook offers creators access to its fan support feature, allowing fans to support creators with virtual gifts.

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Gaming creators interested in the Level Up Program should check out the eligibility requirements and sign up here. Facebook says it will start to send out invitations to onboard Level Up members in waves first, and then open up the program globally within the next few months. Furthermore, there are “several partnered creators” who are currently participating in the test of fan support via monthly payments, and Facebook says it will be adding more partnered creators to the test group within the next few weeks.

With this announcement, Facebook is also launching a new “gaming video destination” available at the fb.gg, making it easier for people to find and follow live or prerecorded gaming content on Facebook in one place. Viewers can visit this new destination to discover video based on the creators and “games they follow, Pages they like and Groups they belong to.”

Facebook is launching a new “gaming video destination” at fb.gg making it easier for people to find and follow live of prerecorded gaming content in one place.

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The destination will “also feature creators, esports competitions and content from gaming industry events.” Facebook is funding content from creators and esports to be aggregated on the destination.