Facebook has announced that it is now expanding its Marketplace feature to 17 new countries in Europe, bringing the total number of countries where the feature is available to 24.
When it was launched in October, Facebook’s Marketplace feature was available in seven countries across the globe – Australia, Canada, Chile, Mexico, New Zealand, the U.K. and the United States. Since then, over 18 million new items have been posted for sale in the US alone, and now Facebook is expanding the feature into Europe, with its launch in 17 new countries across the continent – Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland.
As Deborah Liu, VP, Marketplace explains in a blog post announcing the expansion, this gives “more people a single destination on Facebook to discover, buy and sell goods in their local communities.”
Since it was launched, Marketplace has had some “teething problems,” especially with illegal listings around the time that it was launched. People started to use the feature to post and search for drugs, animals, and more, creating a big headache for the company. The problems had initially caused Facebook to stop its global rollout. With technical problems allowing illegal listings now fixed, the feature is rolling out normally.
Just how long there are no problems remains to be seen, but Facebook needs Marketplace to continue boosting its ads revenue. The company recently started testing ads within Marketplace.
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