It was announced and it has now become a reality: Facebook is bringing Ad Manager to its mobile app.
Managing ads is often a big part of what we do as digital marketers, and up to now, it was a task that was keeping us at our desks, as we could not manage ads from our mobile phones.
Facebook confirmed that the new Ad Manager feature is rolling out and that it should be available to all users over the coming weeks. The rollout started back in the early days of this summer but Facebook has been cautious into rolling it out slowly, probably to check along the way that the feature was working properly.
The Ad Manager is available from the bookmark menu on your mobile app. You will probably get informed that you have access to it thanks to a banner popping out on your newsfeed, as shown in the screenshots below:
With Ad Manager, you can now manage your ad campaign straight from your mobile device:
- – Pause and Resume campaigns
- – Edit budgets and schedules
- – View Ad insights
- – Respond to alerts
With this new add-on Facebook is closing the loop, allowing users to manage pretty much all aspects of Facebook marketing from their mobile device.
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