Facebook is adding three new tools to help nonprofits fundraise across its platforms including a new donation button on Instagram and a donate sticker for Facebook Stories.
Facebook has long been a fundraising-friendly platform for nonprofits. And now the company is adding three new tools to help them raise even more money.
Facebook is finally adding a donate sticker for Stories. The format has grown in popularity with nonprofits as it allows better storytelling and promotion of behind-the-scene content. Facebook has now decided to replicate the success of the Instagram donation sticker on Instagram on its own version of Stories.
Facebook is also extending its gaming charity live streams to more of its Level Up gamers. They’ll be able to select a cause of their choice and request that their viewers donate money as they watch them game live. The streamer can set a goal amount, and a notification will pop up in the chat as people donate.
Finally, Instagram will soon offer a more permanent way to fundraise with a “Donate” button right on the profile of nonprofits. Located next to the contact tab, the new button will provide permanent access to fundraising.
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