Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. Now, Audience Network is being expanded, to include the mobile Web and not just mobile apps.
Also Read: Facebook Stops Taking LiveRail Customers To Focus On Audience Network
A few weeks ago, Facebook let us know that it would no longer be taking LiveRail customers because it wanted to concentrate on its Audience Network business. This week, Facebook officially announced its intentions – Mike Murphey, a software engineer at the company wrote,
[quote]Today the Audience Network is expanding to include support for mobile web, bringing the value of native ad formats and people-based marketing to a new set of publishers. We’re also enabling 2.5 million Facebook advertisers to reach more of the people they care about on mobile devices.[/quote]
The reason is simple really… digital media consumption from Web browsers on mobile has risen 52% in the last two years alone and news sites are getting roughly 40% or their traffic from mobile devices. From that traffic, 93% of it comes from the mobile Web.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Facebook‘s focus is to create “real outcomes from advertisers” – sales or app installs for example. It wants to give publishers the opportunity to optimise their ad performance with its Advertiser Outcome Score. This generates value for advertisers and so Audience Network rewards those publishers for this value that they provide.
For any publisher in interested in starting on the Facebook Audience Network there is no software-development-kit integration necessary and so it is all very easy. There are several native ad formats on mobile Web. Mike Murphey explained that the company is
[quote]expanding into mobile Web with successful native formats that make up more than 80 percent of the impressions on the Audience Network today and perform up to seven times better than standard banner formats.[/quote]
Publishers are able to use “fully customizable native units and innovative formats like carousel ads that showcase multiple images to create unique ad experiences that match the look and feel of their mobile website” as well as use native versions of standard ad formats like 300X250 for example.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Beta-testing of Facebook Audience Network for the mobile Web is open, and interested parties can apply here.
You might also like
More from Facebook
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
