Reddit announced last week that it's bringing native promoted posts to its iOS and Android apps launched almost two years ago.
Subscribe to our Newsletter
Social media and the campaigns that drive brand success, are nothing without the people who make things happen!Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Facebook's Audience Network has been incredibly successful so far, and this has party been due to the great success of native ad formats themselves. The Audience Network is also a lucrative business venture for Facebook. …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
Facebook has already done a lot for app developers/marketers. Audience Network, Native ads, Download buttons, ... are all great features marketers can rely on to promote their apps to the people who are the most …
The era of mass "liking" and mass targeting is over. Marketers are finally understanding that it is not the number of fans you have that shows how strong your brand is, but rather the number …
After the launch of Audience Network a year ago - Facebook's own network of third-party apps where Facebook advertisers can extend their existing campaigns - Facebook is introducing a new set of tools to help …
1