During the second US “Boost with Facebook” event this week, Facebook also announced that it’s adding 22 new courses to Blueprint. And the best part? They’re free.
Boost with Facebook events have been taking place across the US in 2019, and the second event in Chicago, Facebook will be hosting two days of in-person training for small businesses, job seekers, and entrepreneurs. As Doug Frisbie, Director of Global Customer Marketing for North America explains,
“77% of small businesses on Facebook in Illinois say that an individual’s social and digital media skills are important when hiring new employees. Through Boost with Facebook, we want to continue to train more people and equip them with the skills they need to grow their companies and find new jobs.”
Partnerships with two local organizations focused on digital skills training, Chicago Codes and City Colleges of Chicago were announced last year, and the programs are just kicking off this summer.
Chicago Codes and Facebook fund 50 coding scholarships for students to learn web and mobile development, with the first cohort of students starting coursework in Chicago’s South Side on June 3. The idea is that upon completion of the 11-week boot camp, students can pursue careers in software and web development.
City Colleges and Facebook work together to expand the former’s digital marketing curriculum for students. The new curriculum, consisting of six courses covering topics like social media marketing, content strategy and branding, kicks off July 29 at Harold Washington College.
In addition to the above, Facebook is now offering new Blueprint Courses for small businesses, making digital skills training accessible for them. As Frisbie explains, “that’s why we’ve created 22 new, free courses on topics like ‘How Instagram Can Help Your Business’ and ‘Facebook Ads and Your Business Goals.’ The new curriculum features 40% video content and 80 new lessons, each condensed to five minutes or less to maximize efficiency.”
These – and the many other – lessons can be found at facebook.com/blueprint from the end of the month. For the time being, they will be available only in English but will come in 33 additional languages by the end of the year.
More from Facebook
Companies that sell luxury goods or provide expensive services need to target a particular audience segment that can afford them. …