Facebook has announced three recently updated Instagram courses within Blueprint that will help marketers take advantage of the platform.
If you’re thinking of stepping up your Instagram game, this is probably the time to do it. As Facebook explains, there are currently “more than a billion Instagram accounts worldwide” that are active every month, and “80% of users follow a business” on the platform. You may not have thought about it, but it turns out that Instagram is actually “an ideal platform for businesses to connect with their customers.”
Instagram for Business
This course will allow you to discover “what makes Instagram unique,” and will help you learn how to create a business presence on the platform. It will also provide all the best practices to help you get started, as well as “creative tips to tell your business’ story or showcase your offerings.”
Get Started here
Bring Your Business Story to Life with Instagram Stories
There are currently more than 400 million accounts on Instagram that use Stories each day, and people use the format to “discover and engage with content they care about.” This gives businesses an opportunity to use the format effectively to connect with their customers “where they’re already engaged.”
In terms of advertising, Stories provide “an immersive, full-screen vertical format to bring their business story to life through photos, videos and other creative tools.” This course helps you learn the best way to create effective Instagram Stories and how to “tailor content to your customers.”
Find out more here
Instagram Buying Objectives
Instagram ads have a lot to offer. They can help you drive traffic to your website, increase video views. or drive sales, and this course comes to “walk you through the different business objectives and Instagram ad types available to help you find the solution that will work best for your business goals.”
Check it out here
If you haven’t given Blueprint some of your time, this might be the moment to do so. Enjoy!
More from Instagram
According to reports, Instagram is testing a new "creator account" type with a small group of high profile individuals.