Facebook is about to take hyper targeting to a whole new level as the company is getting ready to launch new capabilities that will let advertisers target entire families or specific people within a household. It's a …
Did you know, that Facebook ads offer a Split Testing feature? Well, it's time you knew - and here's how you should use it in your Facebook ad campaigns. The best way to find out what ads …
Back in April, we had reported on Facebook's plans to organise a global summit for Group Admins. Attendants would have the chance to participate in workshops and give the Facebook team real-time feedback on what will …
Facebook has confirmed that it is testing a new feature that allows Pages to add their ratings to their ads. Pages may be able to add their five-star ratings to their ads soon, as Facebook is currently …
Facebook is introducing "two new solutions" to help marketers derive more value from their campaigns - Value optimisation and value-based Lookalike Audiences. The ability for marketers to focus on and reach the people who are more …
Facebook's Canvas ads have been added to the Collection ad format, making them available for all ad formats currently running on News Feed. Facebook launched its Collection ad format a few months ago, as a way for …
For the past few months, Facebook has been testing ad units in the recirculation section of Instant Articles. The test is now open to all publishers providing them with more opportunities to monetise their content on Instant Articles. Publishers …
In February, Facebook added the option to use GIFs in ads. Not exactly as many of us have envisioned it, but close enough. Here's a step-by-step guide on how you can use them today. When Facebook allowed …
Facebook is bringing closed captions to Facebook Live broadcasts to make them more accessible to all. As Supratik Lahiri, Product Manager, and Jeffrey Wieland, Director of Accessibility at Facebook clearly put it, "making Facebook accessible to …
Facebook announced that you can now do a lot more with albums on the platform. You can add text posts, check-ins and videos to the same album, follow friends' albums, as well as feature your albums …
With Facebook's battle against clickbait in full swing, almost a week doesn't pass without a new News Feed update that targets fake news and clickbait. With a recent update, the platform can recognise and fight …
Snapchat may still be the predominant social networking app for younger audiences, but Facebook has plans to change that, as the company is reported to work on a new app dedicated to teens. When Facebook first …
Facebook launched click to Messenger ads on its platform in November. Now they've been added to Instagram as a placement as well. Ever since it brought ads to Messenger, Facebook has been working hard to give advertisers more …
Some Page admins have reported seeing a new Page Assistant in their Facebook Page settings that allows them to turn on an assistant Messenger bot. Facebook Page admins may start getting help on how to get the most …
Facebook now allows advertisers to create Lookalike Audiences based on customer lifetime value, by first creating a Custom Audience that has value as a data type. If you don't use Lookalike Audiences as part of your Facebook …
Instagram could be just one-step away from re-introducing web links on its app after allowing users to share any web links in Direct Messages. Instagram has launched many new features over the past 12 months. But …
Facebook has announced that the extension on its SDK that allows publishers to create Instant Articles will now also build content publishable as Google AMP and, soon, Apple News articles. Facebook launched the Instant Articles SDK extension to allow …
Recent Posts
- The Reality of Careers in Social Media: Insights from...
January 29, 2024 - Do Google SEO Tactics Work on Social Media?
January 24, 2024 - YouTube Is Testing AI-Generated Video Summaries
August 7, 2023 - Meta Prepares To Launch AI Personas To Retain And Engage...
August 7, 2023 - TikTok To Discontinue TikTok Now, Its BeReal Clone
June 27, 2023 - Miller Lite Created Beer Ice Cubes To Cool Your Beer
June 27, 2023
Creative Campaigns
- Miller Lite Created Beer Ice Cubes To Cool Your BeerJune 27, 2023
- Streamberry: Joan Is Awful, And You Can Be Too
June 20, 2023 - Find Your In: LinkedIn Transforms Laundromats into...
May 30, 2023 - MissJourney AI: Fighting Biased Gender Stereotypes
May 23, 2023 - Dove Shatters Beauty Stereotypes In Gaming
May 15, 2023 - Why Fetch Pet Insurance Is Getting Into The Craft Beer...
May 4, 2023
After Testing, Facebook Finally Adds GIF Button To Comments
In March, we announced that Facebook was about to test a dedicated GIF button in comments. After testing the feature for a few months, the GIF button is here for all to use! It's the 30th …