Facebook introduced several video updates earlier this year. These are now coming to fruition.
Facebook wants to become a big player in video, and while it’s wish isn’t exactly coming true just yet, the company is doing its best to put video in the forefront of its efforts. In this vein, it announced several important changes to its video offerings in February – autoplay with sound being the most obvious. Now, autoplay with sound is rolling out to all.
Advertisers might love the idea, and Facebook itself has had lots of positive feedback about it, but it remains one of the least user-friendly forms of content – not to mention advertising. And that’s why sound will fade in and out as a user scrolls. It’s also why Facebook is notifying users with a message explaining,
[quote]We’re always working to make Facebook a better place to watch videos. That’s why videos now play with sound on automatically. Use the volume icon on any video to make the sound right for you.[/quote]
Users can also switch sound off by going to sound in the account settings, from the menu button and toggle “News Feed Start With Sound.” This option is available both on iOS and Android.
Facebook is also adding a “watch-and-scroll” feature that makes a video follow a user as they scroll. The same is available in YouTube’s mobile apps on both iOS and Android. Finally, Facebook is also announcing a new Apple TV video app, Amazon Fire TV app, and Samsung Smart TV app, making a move to bigger screens and different platforms.
You might also like
More from Facebook
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …
Facebook’s Content Oversight Board Gets To Work On First Cases
Facebook's Oversight Board has announced the selection of its first six cases to review - five user appeals and one …
Facebook Acquires Kustomer, Expands Into Customer Service Solutions
Facebook has announced the acquisition of Kustomer, a CRM solution that lets businesses manage customer interactions across all channels.