In this tutorial, we’ll go through all the pre-launch tasks you need to check off your list, to ensure that the only thing you have to worry about is optimising your Facebook campaigns!
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So, you know how to set up the right campaigns according to your business, you know how to use the best bidding strategy to achieve your goals, and how to set up the right budget. …
In this tutorial, we’ll show you how to customise the appearance of your Facebook Dynamic Ads with the use of custom templates.
In this tutorial, we will be going through the events you need to implement for your eCommerce website, and how you should implement them.
One of the most common reasons your ad sets don’t deliver the expected results lies within audience exclusion.
Journey reports in Facebook Analytics is a hidden gem that provides great insight into a customer’s conversion path.
If you are a retail or e-commerce advertiser looking to maximise your Facebook Page’s ROI, you may want to consider adding a Shop section to it. In this tutorial, we will explain how to add …
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook campaigns. But there is a solution
Here are just six steps you can take to maximise your time and make sure that your Facebook Ad campaigns will be successful!
In this tutorial, we will go over the different bidding strategies that Facebook offers to advertisers and when to use each.
If you’ve been using the typical ad formats such as images or carousels to promote your products on Facebook you may have hit a wall; how do you make sure you that your ads promote …
When reviewing your Facebook campaign’s data and comparing it to data from third-party tools such as Google Analytics, you notice a mismatch. Why is this so?
There are a ton of resources on how to promote your business with Facebook Ads. But what about promoting your blog?
Is Facebook remarketing part of your ads strategy on the platform? If not, you may be leaving money on the table!
One of the most underused Facebook tools is Audience Insights. In this tutorial, we will be covering the tool’s features that will help you find your ideal target audience.
In this tutorial, we will be looking at what you need to have in mind to design effective Facebook Ads creative.
One of the most frequently asked questions when setting up new Facebook campaigns is how to decide what budget allocate.
We’ve all been there! Setting up a new Facebook campaign only to find out that the ads are getting very few impressions, and the daily budget is not being spent.