At its re:MARS 2019 conference this week, Amazon announced ‘StyleSnap’ a tool that allows users to take photos or upload an image to find (and buy) a specific piece of clothing.
Back in 2017, Pinterest launched its Pinterest Lens, an image recognition tool that finds and surfaces specific items from within an image. The tool has some serious e-commerce applications, and that’s why Amazon just built its own.
Announced as part of Amazon’s re:MARS 2019 conference this week, ‘StyleSnap’ takes the words out of searching for a new look:
“Think about the last time you were inspired to try a new look – from a cute tie-dye top you saw on Instagram, to a celebrity sporting a couture dress in the latest issue of ‘Vogue.’ Later, when trying to come up with the best words to describe the look, you discover that you are not a poet. You struggle to find the right words to explain the shape of a neckline or the spacing of a polka dot pattern, and when you attempt your text-based search, the results are far from the trend you were after.”
StyleSnap is an AI-powered feature, that helps you shop simply by taking a photograph or screenshot of a look you are fond of.
All you have to do to get started is tap the camera icon found in the upper right-hand corner of the Amazon App, and choose “StyleSnap”; then upload a photograph or screenshot of a fashion look and StyleSnap will find you some recommendations for similar items. On Amazon, of course.
The tool uses several factors such as brand, price range, and customer reviews when providing recommendations, and uses “computer vision and deep learning to identify apparel items in a photo, regardless of setting.”
Also, deep learning technology classifies the items into categories like “fit-and-flair dresses” or “flannel shirts.”
StyleSnap not only lets users discover inspiring fashion finds, simply by taking screenshots of the looks they like, but it also helps fashion influencers expand their communities. Fashion influencers who are participating in the Amazon Influencer Program “are also eligible to receive commissions for purchases they inspire.”
“We are highly innovative and customer-obsessed, and we will continue to create new experiences for customers to discover the products they want and love,” explains said Amazon’s Consumer Worldwide CEO, Jeff Wilke. “We are incredibly excited about StyleSnap and how it enables our customers to shop visually for Fashion on Amazon.”
You might also like
More from Other Platforms
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Bluesky Social Is Now Available On Android
Jack Dorsey's decentralized Twitter competitor Bluesky Social is now available for Android devices, albeit as an invite-only beta.
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Stripe Now Lets You Buy NFTs Without Having To Own Crypto
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
