In a bid to improve its user-experience for Windows users, Pinterest is now officially introducing a desktop app for Windows 10.
In a Medium post last week, Will Yau, Growth Engineer at Pinterest, announced that the company is finally bringing a desktop app for Windows users, in order to “create a more seamless experience” and allow users to access Pinterest without a browser and the numerous open tabs that can “make for a burdensome experience.” With the new app, Pinterest will now be readily accessible directly from the start menu and taskbar.
In addition to improving user experience, Pinterest leverages the Progressive Web App (PWA). As Yau explains, “since it’s a PWA, it’s reliable, fast and engaging, making efficient use of service workers, cache, notification and more. It also has a proper app manifest and leverage sharing and other features.”
Pinterest also sees this as an opportunity to reach users of the more than 800 million Windows 10 devices worldwide, who also have access to the Microsoft Store. The Store a great distribution channel, but is also “flexible and treats packaged PWA as a first class citizen with access to Windows 10 feature APIs,” explains Yau.
PWA apps offer small app sizes and can stay continuously updated and fresh. Furthermore, the availability of “service worker” allows Pinterest to offer a great offline experience like most native apps.
The app does have some challenges, though. One is that the app needs to be downloaded, and the other is that it can crash. Also, making the app available through the Microsoft Store increases friction and drop-offs will be inevitable within the specific acquisition funnel.
You might also like
More from Pinterest
Pinterest Launches Its First-Ever Creator Fund
At an event last week, Pinterest announced a new $500,000 Creator Fund, a program to support Creators from underrepresented communities.
Pinterest Ads Launch In Brazil
Pinterest is expanding its advertising solutions into Latin America, for the first time, with the launch of Pinterest Ads in …
Pinterest Launches Its First B2B Campaign In Selected Markets
Pinterest has launched its first B2B campaign aimed at advertisers in the US, the UK, France, Germany, Canada, and Australia.
Pinterest Launches New Dynamic Creative Ad Specialty
To save advertisers precious time, Pinterest has announced the launch of a new ad specialty: dynamic creative.
Pinterest Launches Today Tab In Australia To Mark NAIDOC Week
Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …