Retail media networks want brand budgets, but their conversion-led products, measurement systems and budget structures still make upper-funnel investment difficult to prove.
Netflix is reportedly adding Sam and Colby’s Hell Week to its Halloween lineup, extending a YouTube-native creator event without replacing its original home.
Meta was late to the AI agent race. It does not appear interested in entering it slowly. Just two weeks after launching Muse, Meta has already brought its personal AI agent to the Mac,…