Twitch and Moat by Oracle Data Cloud have announced a new analytics and measurement tool that extends Moat measurement to Twitch’s SureStream video ads.
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LinkedIn wants to make sure that its advertisers can trust its video analytics, so it's integrating with Oracle Cloud's Moat Analytics to provide third-party measurement and validation of its data.
Oracle announced this week that GIPHY will now use Oracle Moat to measure ad delivery, viewability, and invalid traffic for branded GIFs.
LinkedIn has announced new tools meant to help job seekers "crush" that next interview.
LinkedIn has been around since 2003, and since then a lot has changed. While the company has built many revenue streams, advertising is definitely one of its fastest growing ones.
Pinterest is working with Oracle Data Cloud's Moat Measurement for viewability, and NinthDecimal for foot traffic, to help brands measure the platform's impact on their business.
As the old saying goes: "Always look at yourself." In marketing though, things seem to be more complicated.
The ways in which people consume video is changing and so Facebook is updating its video ad metrics to reflect this.
Marketers and brands can now leverage video for Sponsored content and Company Pages, to reach their audiences on LinkedIn.
Snapchat has never been really keen to share analytics and insights. But now, in a partnership with Moat, the white ghost company will let advertisers how well their video ads perform.The new viewability score is validated …
Over 50% of views on YouTube are now coming from mobile, so it's hard to ignore the need for features that increase effectiveness across devices.Google has announced changes that will allow advertisers and agencies to …
Back in 2014, Atlas introduced "people-based marketing," the idea that people are at the central to the decisions advertisers make. At the foundation of people-based marketing is accurate measurement. And that's why Atlas is now shifting its focus onto …
Following Pinterest's launch of its Marketing Developer Partners program last year, the company is now adding two new specialties - measurement and audiences - and renaming the program to Marketing Partners. Pinterest is constantly growing, and …
Advertisers on any advertising channel always want to know that their adverts are being seen, and how much they are being seen. They also want to know that their metrics are accurate. To address this …
As we are surrounded by visual content, it is becoming imperative for every business to be able to spread its message through images and any similar content.However, we all need guidance, in terms of the …
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