When it comes to brands, one of Facebook‘s most used features is geo-targeted posts. Big players tend to centralize top management of their social profiles and then allow local markets to post through the parent page in their native language, using local assets.
Twitter is already offering the ability to geo-target tweets through its API and for promoted tweets, but certain reliable sources are now reporting that the feature will be rolled out to specific accounts for organic tweets and without the use of third party services.
Also Read: A Short Guide to Advertising on Twitter
This could potentially work very well for socially devoted brands like KLM but it could also be a huge problem if the community managers are not absolutely aligned 24/7.
What do you think? Would you rather DM support of your local account or would you trust a global account that tweets in your language?