Following deals with the NFL, Pac-12 Networks and ESPN to live-stream sporting events, Twitter is also getting into live news it seems. The platform has announced a new deal with Bloomberg which will see it live-streaming TV programs.
The deal is part of Twitter’s opening up to partnerships that will see it become a major live broadcaster in the near future. Up until now, Twitter has only really been a broadcasting partner, but it is clear it wants in on much more than that. In the latest deal, Twitter gets streaming rights to Bloomberg West, What’d You Miss, With All Due Respect and another of the network’s shows covering the stock markets.
Twitter’s chief financial officer, Anthony Noto explained that
Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it. Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.
Twitter is clearly shifting focus – it even recently switched its category from “social networking” to “news” on the App Store. All the recent broadcasting deals are proving this as well. The Bloomberg streaming deal will come into effect in the autumn and will include live streams several times during weekdays.
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This is of course also a strategic move by Bloomberg itself. Its management doesn’t underestimate the power of the platform and definitely sees a lot of value in how this will work out for everyone involved. In the announcement, Bloomberg Media’s CEO, Justin B. Smith explained,
By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners