Did you ever think that it would be possible to watch live sports on Twitter? Well, it’s happening, whether you like it – or not. And it looks totally awesome. On Wednesday, Twitter started streaming bits of the Wimbledon tennis tournament – live. Sort of…
But it’s not just about Wimbledon. The company has paid $10 million for the rights to stream some of the NFL’s Thursday Night Football Games later in the year. Nevertheless, this is just a test for Twitter at the moment. It is not the final format of the actual service that will be launched. It’s just an indication.
As Twitter explained to Recode,
[quote]This livestream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form,[/quote]
I actually think it looks really good, but sure… the experienced can always we improved. At the moment, all we know is that Twitter has begun to make some big deals with both sports leagues and broadcasters. And now… this. If broadcasters who own the rights to these live games feel that it is lucrative enough for them we will surely be seeing some interesting developments in the near future.
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And just to clarify: You can’t actually watch full live games on Twitter yet. For the moment it’s a ‘”real-time ‘Live @ Wimbledon’ stream that features interviews, replays and other supplementary coverage”. Twitter recently added a live button to its app, but this obviously not the kind of live the company is interested in.
What do you think about Twitter’s foray into live broadcasting?
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