Did you ever think that it would be possible to watch live sports on Twitter? Well, it’s happening, whether you like it – or not. And it looks totally awesome. On Wednesday, Twitter started streaming bits of the Wimbledon tennis tournament – live. Sort of…
But it’s not just about Wimbledon. The company has paid $10 million for the rights to stream some of the NFL’s Thursday Night Football Games later in the year. Nevertheless, this is just a test for Twitter at the moment. It is not the final format of the actual service that will be launched. It’s just an indication.
As Twitter explained to Recode,
[quote]This livestream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form,[/quote]
I actually think it looks really good, but sure… the experienced can always we improved. At the moment, all we know is that Twitter has begun to make some big deals with both sports leagues and broadcasters. And now… this. If broadcasters who own the rights to these live games feel that it is lucrative enough for them we will surely be seeing some interesting developments in the near future.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
And just to clarify: You can’t actually watch full live games on Twitter yet. For the moment it’s a ‘”real-time ‘Live @ Wimbledon’ stream that features interviews, replays and other supplementary coverage”. Twitter recently added a live button to its app, but this obviously not the kind of live the company is interested in.
What do you think about Twitter’s foray into live broadcasting?
You might also like
More from Twitter
Twitter Brings Auto-Generated Captions To Voice Tweets
Twitter has announced a new accessibility feature that generates captions for voice Tweets that users record and send to each …
It Is The End Of The Road For Twitter Fleets
Twitter announced it will be shutting down Twitter Fleets, its own experiment with ephemeral content and the Stories format.
Twitter Forecasts A Positive Outlook This Summer
According to Twitter, the surge in positive conversations on its platform indicates that... the future is bright.
NFL Extends Partnership With Twitter To Bring Exclusive Content To Twitter Spaces
The NFL is extending its partnership with Twitter to include expanded engagement formats and exclusive content for Twitter Spaces.
Twitter Now Lets You Use A Security Key As Your Only 2FA Method
After announcing support for multiple security keys in March, Twitter now lets you use one as your only two-factor authentication …
Twitter Is Getting Into NFTs, But You Can’t Buy Them
Twitter is releasing 140 NFTs, matching its original character limit. However, you can't buy them. Instead, Twitter will be giving …
Twitter Opens Applications For Ticketed Spaces And Super Follows
Starting this week, you can apply to be among the first to try Twitter's Ticketed Spaces and Super Follows monetization …
Twitter Is Testing Ways To Let You Unmention Yourself From Tweets
Twitter is experimenting with new features to help users unmention themselves from Tweets and conversations.
Twitter Now Lets You Restrict Who Can Reply To Your Published Tweets
Not quite the edit button we asked for, but Twitter is now rolling out the ability to restrict audiences on …