Posting updates on social media can be a tricky business and all social media managers know this very well. It’s not just about hitting the “Post” button; there’s a whole science involved behind this.
Also Read: Lockout Wants To Keep You From Posting Something You May Regret Later
The first step is to know when your target audience is active. This way you increase the chances of being liked, shared and eventually discovered by new followers. However, the balance between posting just enough and too much is fragile.
The team behind SetupABlogToday have run an intensive study over the past 5 years and have authored this uber insightful infographic that will help you in getting the most bang from every tweet, blog post, video, pin or status update.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Key Points To Take Away
- – The ideal number of (organic) tweets per day is only… 3. However, given that the average lifespan of a tweet is only 24 minutes, it’s crucial you re-iterate the same message in various times of the day.
- – According to Google+ expert Mark Traphage, 3 posts per day from Monday to Thursday and between 9 am and 10 am can yield some really impressive results. We may add here that engaging in conversation in Google+ communities is also really important – after all it’s all about conversation!
- – Facebook is saturated, so keeping a healthy 2 posts per day rate will help you maintain your audience’s interest unaffected, according to Social Bakers.
- – 5 pins per day during weekend is a good start to a great audience growth on Pinterest. Working hours are a no-no – there’s no need to procrastinate during office hours!
- – Go with two images per day on Instagram. Make sure they’re absolutely awesome and you could possibly increase your posting frequency to 10 times/day without negative impact.
- – Best time to post on LinkedIn is Tuesday to Thursday, just before leaving the office. Keep it brief; 1 update is more than enough.
- – With the rise of content marketing, going without a blog is not an option. Start with 2 posts per week and make sure they have original, useful, interesting content. Don’t postpone it for later.
Find more details below:
Related Stories:
- No, There’s no Harm in Reposting, really
- What Do You Get When You Repost An Image 90 Times on Instagram
- How to Automatically Post Instagram Pictures as Native Twitter Pictures
You might also like
More from Experts Talk
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
