It’s a recurrent trend now, every time Snapchat introduces new features, Instagram launches an improved copycat version within just a few weeks, some times even just days.
Selfie filters were probably the one feature that was still giving some kind of an edge to Snapchat over Instagram Stories. But now Instagram has them too: Nine of them, for now, with many more to come according to the company.
While the designs and specific filters were built by the Instagram team, none of this would have happen without the support of Facebook-owned MSQRD’s technology. Because yes, if Instagram has grown to be the #1 player, it owes it big team its big blue brother.
Selfie filters are not the only new feature coming to Instagram today. There’s also a new eraser tool which – although not as sophisticated as Snapchat’s new magic eraser – let you have fun creating even more original images by allowing you to remove part of your drawings.
Maybe more interesting, the new Rewind mode will let you share videos played in reverse, much like one of Snapchat’s oldest and beloved filter.
But topping all these are the new hashtag stickers. Simply type in a hashtag of your choice and add it to your Stories as a sticker. And much like when you add a location, taping on a # Sticker will take you to an Instagram page showing you all other public posts with the same hashtag.
How do you like the new features?