It’s only been a few days since Facebook launched Stories on Instagram, a copy (or rip-off for some) of Snapchat‘s Stories. But Facebook isn’t done yet: It’s now bringing some proper Snapchat-like features to its main app.
When I told you it wouldn’t be long before Facebook integrated MSQRD and its facial recognition technology into Instagram Stories, I didn’t imagine it would first come to the main Facebook app. But it has.
In the latest version of the app (not yet available across all countries) Facebook has placed a selfie cam feed at the top of your timeline (where you would normally type in your status update) where you can also apply filters using facial recognition technology from MSQRD.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Facebook is clearly envious of Snapchat’s fast growth and penetration among younger audiences, and the company is relentlessly looking into bringing in some of the features that made Snapchat so popular in the first place.
This new “selfie cam” at the top of your News Feed is just one of the many ways Facebook is trying to make you share more and better engaging content, so you – and your friends – don’t have to go look somewhere else.
I must admit that I love the MSQRD filters, and I am super happy they are making their way onto Facebook (although I would still have preferred getting them on Instagram first). But the live selfie cam is giving me the creeps.
What about you?
You might also like
More from Facebook
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …