Advertising on Facebook has always been pretty straight forward as far as recreating an ad and targeting the right population. When it came to payment, however, it still was a bit “prehistoric” as advertisers were required to pay on a daily or weekly basis. This is changing now, as Facebook continues with the simplification of its services.
Also Read: Facebook Ads – The Glossary
Instead of being billed every day, advertisers on Facebook will now be billed when they reach certain billing thresholds, and/or at the end of the month should the threshold not be reached before then.
Billing thresholds are set based on how much you’ve paid in the past. For example, if you are a first-time advertiser on Facebook, you will be billed once you reach $25 or if you reach the end of the month. After that first payment, you’ll be billed in $25 increments or when you reach the end of the month.
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