YouTube announced this week that it’s opened up its Premieres feature to all users around the world.
To get more interaction and engagement on their live videos, all YouTube creators can now create scheduled broadcasts to create “viewing parties.” The new Premieres feature which YouTube announced in June, is very much like Facebook’s Watch Party, and even Facebook’s own Premieres feature.
When a Premiere is scheduled, a public landing page will be automatically created “to build anticipation and hype up new content.” Then, when fans come to watch a premiere they’ll be able to chat with each other and the creator in real time via live chat. As the video for the new feature explains,
“It’s as if a creator’s entire community is in one theater together watching their latest upload.”
Videos that are scheduled for a Premiere will be labelled this way in YouTube listings and subscribers will receive a notification of an upcoming Premiere. They are also notified 30 minutes before the premiere starts, as well as when it goes live. As a bonus, Premieres also allows users to integrate Super Chat, YouTube’s chat payment system – but that is not available to all users yet. Those users who are eligible can see Super Chat options in the stream.
⭐️Premieres is now available to EVERYONE! ⭐️
Invite fans to tune in via a new watch page, and use Live Chat as you countdown and watch your Premiere together.
Learn more on YouTube Creators channel→https://t.co/B7evEceYXv pic.twitter.com/QKihl9SZlD
— YouTube Creators (@YTCreators) October 22, 2018
When creators themselves are interacting with their fans during a Premiere, their posts will appear at the top of the thread for some time, so that users are aware of their presence in the chat.
Premieres is part of a general trend towards “communal viewing,” where live-streamed content is coupled with live discussion. It also allows audiences and creators to engage with each other in real time. It will be interesting to see how it pans out and how it will be used by the community of creators and brands.
You might also like
More from Youtube
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
YouTube Introduces New Tools And Features In Support Of Shorts
YouTube's product development team has announced the addition of several updates that will enhance the creation and experience of Shorts.
YouTube Launches Three New Creator Features
YouTube has expanded channel permissions, added customizable text in chapters and links to places mentioned in a video.
YouTube To Fix Systemic Errors In How It Handles Copyright Claims
YouTube issued a transparency report highlighting that 2.2 million copyright claims have incorrectly caused creators a loss of revenue.
YouTube Lists Top 10 Best US Creators And Videos of 2021
Since end-of-year Rewind was canceled, YouTube is offering another way to celebrate 2021's most successful creators and their works.
