Alphabet Inc. announced YouTube ad revenue for the fiscal year 2019 was $15 billion. It is the first time the company reports on this number.
$15 billion – that is how much revenue YouTube generated from its ad business in 2019, which is up from $8 billion in 2017 and $11 billion in 2018. Google also explained that $4.7 billion, almost a third of YouTube’s revenue, was generated during the fourth quarter of last year.
These numbers come to prove that YouTube in a league of its own. Its closest competitor, Hulu reported (only) $700 million in ad revenue, combined with $1.3 billion from its subscriber revenue. With such figures, YouTube could totally claim its independence and be a company of its own.
Sundar Pichai, CEO of Alphabet and Google, said in a statement:
“Our investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, provide a strong base for continued growth and new opportunities across Alphabet.”
Impressive? Yes and no. For comparison, Facebook generated $21 billion over the fourth quarter of 2019. Respect.
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