TikTok is reportedly beta testing a new feature that will let employers targeting Gen-Zs, list jobs on its platform.
According to a recent report from Axios, TikTok is testing a new recruitment tool to allow employers to post jobs on its platform.
The tool – housed on an external website accessible via the TikTok app – will target Gen-Z users, who can opt to apply to a listed job by sending a short TikTok style video resume. The job positions listed will be mainly entry-level.
Axios reports that TikTok has been recently approaching a selected number of brands and is currently testing the service in beta with a group of companies.
Back in March, The Washington Post noted that Gen Zs are increasingly using TikTok for career discussions.
As Jena McGregor writes, “TikTok, widely known for 15-second videos of cranberry juice-drinking skateboarders and group dance challenges, is fast emerging as a force in the job search ecosystem at a time when unemployment remains high, a new generation looks for their first jobs, and pandemic isolation leads to hours of mindless scrolling.”
If this feature makes it out of beta, we could see a change in job application standards and common practices: the mere accessibility of the format so familiar to Gen-Zs can easily redirect trends and standards for job applications, normalizing the use of video resumes as a preferential job application practice.
On the downside, as anyone who was old enough to job hunt in the mid-2000s and had just recently discovered Facebook can tell you – would you really want your future employer to assess you based on your TikToks?
You might also like
More from TikTok
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.