X is offering invited creators cash bonuses to make more video for the platform. The Video Kickstart Bonus is an invite-only pilot that asks participants to post 15 qualifying videos on 15 different days during a roughly month-long program period.
The details matter because this is not simply a new creator reward. It is a direct attempt to change what creators do on X, and how often they do it.
X wants video to become a routine, not an occasional format
As Social Media Today reports, each qualifying video must be original, vertical and shorter than three minutes. Creators can repost videos they have already shared elsewhere, provided they own the content. Participants must enroll through their invitation, with deadlines and posting windows managed in Creator Studio.
The structure is revealing. X is not paying only for a successful clip or a viral moment. It is rewarding repetition across separate days. That makes the program less like a one-off challenge and more like a habit-building system.
The bonus also connects to X’s Original Content Rewards Program, which gives eligible creators a path to earn a share of advertising shown alongside their posts. In other words, X is pairing an immediate incentive with a longer-term monetization promise.
The creator offer is also a feed strategy
X has been steadily adding tools around video, including livestreaming improvements, video overlays and an updated composer. The company is trying to make video easier to produce while using payments to make it more worthwhile to keep producing.
That combination reflects the real problem X is trying to solve. Video consumption may be rising, but consumption alone does not guarantee a steady supply of original content. Creators need a reason to treat the platform as part of their publishing routine, especially when TikTok, YouTube and Instagram already compete for both production time and audience attention.
For creators, the program may make X more useful as a secondary distribution channel. For X, the bigger prize is behavioral: turning video from something users watch in the feed into something creators regularly make for it. The pilot’s invite-only structure keeps the cost controlled, but the strategy is clear. X is paying to close its video supply gap.