JetBlue is asking users to delete all of their Instagram pics for a chance to win a year of free flights.
“Don’t worry, if you win, you’ll be able to post pics from everywhere we fly.”
In a world where everyone and every brand is posting more content than ever on social media, JetBlue is making a bold move: a new new contest invites users to delete all of their Instagram photos, and then post one unique photo using a JetBlue branded template. You will have to keep your Instagram likes this, and set to Public, through March 8 for a chance to be one of the three lucky winners.
This bizarre contest seem to be surfing on the anti-social sentiment that has been growing over the last couple of years. Movements to “delete Facebook” for example have been making headlines in 2018, as people grew concerned about their digital footprint. Or maybe the marketers over at JetBlue have been watching the #FyreFestival documentary on Netflix and thought it would be fun to get everyone to share their version of the “orange square.” Who knows really?
Of course, there are now ways to delete all of your Instagram content without really losing your photos. First, you now download all of your photos from the app. Then you could maybe restart fresh. But the safest idea might well be to simply archive your images, to bring them back live after March 8.
Or you know, you could also ignore this contest. The truth is that it is likely to be more of a PR stunt than a real social media contest…