Venmo is introducing new branded animated stickers in a move to woo retailers and establish itself as a payment method at brick-and-mortar stores.
Venmo is not yet part of the VISA family (following the acquisition of Plaid), but the app is continuing with its efforts to woo retailers. The latest addition of branded animated stickers is not only about to make our Venmo feeds a lot more interesting, it will also give retailers an opportunity to further engage with consumers.
The new animated stickers were designed in partnership with Holler. They are exclusive to the Venmo app. Not all of them will be branded with some nice additions for “splitting the bill” or “pizza night” for example.
But brands will definitely take on the chance to connect with Venmo users. IKEA is one of the firsts to do so, with a fun animated sticker of two people pushing a cart full of IKEA goodies. Subway and other brands are also joining, although their stickers will only be introduced at a later date.
Branded stickers are part of Venmo’s wider plans to establish itself as a brick-and-mortar payment method. After conquering peer-to-peer payments, it is now time for the app to expand its services. Retailers are conscious of the app’s fast-growing popularity among Millennials and Gen-Z and the new feature is expected to attract many more brands in the near future.
Venmo did not communicate on the investment required for a brand to join in on this new feature.
You might also like
More from Lifestyle
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
Disney+ To Launch Cheaper Ad-Supported Plan By Late 2022
In a bid to expand its user base and reach profitability by 2024, Disney+ plans to launch an ad-supported tier …
NBA Star Antetokounmpo Becomes WhatsApp’s First Global Partner
WhatsApp announced its first global brand partnership with Milwaukee Bucks forward and 2021 NBA All-Star MVP Giannis Antetokounmpo.
LEGO Is Releasing An 18-Inch, 979-Piece Thor’s Hammer Set
LEGO’s latest drop in the Marvel saga is Thor’s Hammer, Mjölnir, which is now available for pre-order for $99.99.
LEGO Ideas Unveils 2,585-Piece Earth Globe Kit
The new 'The Globe' LEGO Ideas set turns into a fully spinning globe with printed names of oceans and continents …
Roku Introduces New Live TV Zone Feature
Roku has launched a new one-stop shop for live broadcasting, which will make it easier for users to find live …