Venmo is introducing new branded animated stickers in a move to woo retailers and establish itself as a payment method at brick-and-mortar stores.
Venmo is not yet part of the VISA family (following the acquisition of Plaid), but the app is continuing with its efforts to woo retailers. The latest addition of branded animated stickers is not only about to make our Venmo feeds a lot more interesting, it will also give retailers an opportunity to further engage with consumers.
The new animated stickers were designed in partnership with Holler. They are exclusive to the Venmo app. Not all of them will be branded with some nice additions for “splitting the bill” or “pizza night” for example.
But brands will definitely take on the chance to connect with Venmo users. IKEA is one of the firsts to do so, with a fun animated sticker of two people pushing a cart full of IKEA goodies. Subway and other brands are also joining, although their stickers will only be introduced at a later date.
Branded stickers are part of Venmo’s wider plans to establish itself as a brick-and-mortar payment method. After conquering peer-to-peer payments, it is now time for the app to expand its services. Retailers are conscious of the app’s fast-growing popularity among Millennials and Gen-Z and the new feature is expected to attract many more brands in the near future.
Venmo did not communicate on the investment required for a brand to join in on this new feature.
You might also like
More from Lifestyle
HBO Max Launches A Cheaper, Ad-Supported Membership Tier
HBO Max is offering viewers a new cheaper membership tier for subscribers willing to accept a few compromises.
Kanye Drops First Piece Of The New Yeezy x GAP Collection
Kanye West surprised everyone with an early release of the first piece of the new Yeezy x GAP collection, a …
A Digital Gucci Bag On Roblox Sold For More Than The Real Thing
Some of Gucci's digital accessories on Roblox are turning a huge profit for resellers in the game. The catch? These …
The Hollywood Sign Will Be Minted As An NFT
A non-fungible token (NFT) of the iconic Hollywood sign will be minted and then auctioned off this summer.
Supreme Is Dropping A SMEG Mini-Fridge This Week
Supreme is about to drop one of the coolest accessories of its SS21 collection: A 2.5-foot tall mini-fridge in collaboration …
Prince Meets Paris Saint-Germain In This Baffling Collab
French super team Paris Saint-Germain have announced a partnership with the Prince Estate, including never before released tracks.
Tinder Launches Vibes, A New In-App Event
Tinder has announced the launch of Vibes, a new in-app event that helps members express themselves more easily.
Netflix Launches Play Something Shuffle Mode
After testing several options last year, Netflix is finally launching its own shuffle mode - Play Something.
What Will You Order From The New Pepsi Restaurant?
The new Pepsi Restaurant, a.k.a. Pep's Place, will be open for the next 30 days, taking online food delivery orders …
