Venmo is introducing new branded animated stickers in a move to woo retailers and establish itself as a payment method at brick-and-mortar stores.
Venmo is not yet part of the VISA family (following the acquisition of Plaid), but the app is continuing with its efforts to woo retailers. The latest addition of branded animated stickers is not only about to make our Venmo feeds a lot more interesting, it will also give retailers an opportunity to further engage with consumers.
The new animated stickers were designed in partnership with Holler. They are exclusive to the Venmo app. Not all of them will be branded with some nice additions for “splitting the bill” or “pizza night” for example.
But brands will definitely take on the chance to connect with Venmo users. IKEA is one of the firsts to do so, with a fun animated sticker of two people pushing a cart full of IKEA goodies. Subway and other brands are also joining, although their stickers will only be introduced at a later date.
Branded stickers are part of Venmo’s wider plans to establish itself as a brick-and-mortar payment method. After conquering peer-to-peer payments, it is now time for the app to expand its services. Retailers are conscious of the app’s fast-growing popularity among Millennials and Gen-Z and the new feature is expected to attract many more brands in the near future.
Venmo did not communicate on the investment required for a brand to join in on this new feature.
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