The new feature being tested with select US merchants will allow businesses to showcase up to 50 shoppable items on their profiles.
Twitter recently announced the launch of a beta test for “Twitter Shops,” a new feature within the group of Twitter Shopping elements that will experiment with the integration of product listings into the app with selected merchants.
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The platform, which previously tested products like Shop Module for Professional profiles, product displays in individual tweets, Live Shopping, and Shopping Manager – is now looking to expand the potential of eCommerce and social shopping.
With Twitter Shops, the tech giant is looking to test a new “View Shop” CTA button on business profiles, through which users can browse an extensive product showcase right on the participating business’s profile and click through an item to be connected to the merchant’s website checkout to make a purchase.
According to Twitter, the feature, which will remain free to use, will allow merchants to handpick and list up to 50 different products – a significant upgrade from the previous 5-product limit under the Shop Module feature.
According to Twitter, “people are already talking about products on Twitter. We want Twitter Shops to be the home for merchants on Twitter, where they can intentionally curate a catalog of products for their Twitter audience and build upon the product discussions already happening on our service by giving shoppers a point of action where a conversation can become a purchase.”
Feedback from the test will make Shops more discoverable and help create new ways for merchants to tell their brand story through their Shops. Twitter is also working on expanding the number of products merchants can showcase and “bringing Twitter Shops to more merchants and more people” in the future.
Twitter Shops became available to select merchants like @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS in the US last month. However, the feature remains visible only to US users on iOS who have the app set up in English.
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