Twitter Makes It Easier Than Ever To Embed Great Content

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Twitter has always been a really good tool for storytelling – whether its giving first-person accounts of events, reactions to sports games or TV shows, or even breaking news to the world. Recognising this, the company is making it easier than ever to embed great content from Twitter, with a new API and tools to go with it.

Also Read: Twitter Polls Are Being Rolled Out To All Users

Last week, the company announced the new Collections API that helps turns Tweets into engaging stories. The tools are already used by Twitter itself. In order to publish Moments on the platform, for example. Many users are already using Tweetdeck and Curator. They “all work together to help you seamlessly find, organize, and publish stories on your apps and websites.”

With the new Collections API you can turn multiple Tweets into “a single story with a single Collection ID”, which can be used to edit, update and publish that story from any of the tools mentioned above.

A Collection on Twitter

Things weren’t so simple previously. If you wanted to publish a story with Tweets, you had to manage a bunch of different Tweet IDs. Now, you can use one of the tools of the ecosystem, like TweetDeck, Curator, Spredfast, Dataminr, ScribbleLive, Wayin, or Flowics to organise your content into a single embeddable story just like above. Everything can blend in just perfectly because you can customise anything like background color etc.

Now you can embed Tweets under one collection ID and manage as one entity with a range of tools!

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If you want to change something, you simply do it from within your tool of choice. Everything changes dynamically on your website or app. No need for separate codes, Apple Store resubmissions etc.

The new Grid Template seen above, is awesome! Just go here, to find out how to make one yourself.