One of the main challenges that Twitter is facing is the onboarding of new users. The social network has tried to spark conversations, experimenting with different approaches, such as an improved homepage or by suggesting who to follow for example. And now, it’s launching a new tab, that is supposed to help this as well.
According to the announcement on its official blog, Twitter is now helping users – and especially new ones – to discover engaging content, start interacting with it, and ultimately get familiar with the platform. The new feature is a tab named Connect that matches you with potentially interesting users. What Connect does, is combine all data collected from your activity on Twitter and suggest which new users to follow.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Wait, we already had the “who to follow” suggestions on Twitter’s web version, didn’t we? Indeed, but this update is mobile oriented. Moreover, it is conveniently placed on top of your timeline, so that you waste no time looking around for new content or accounts to follow. Moreover, Twitter will provide users with the reason for which these user suggestions are made, so that users can make up their mind easily. The update is already rolling out for both iOS and Android users.
While Twitter is already striking deals with major content providers, it feels like Twitter is stagnating, both in terms of user-growth and engagement. With this move, Twitter hopes to fix this issue, and reverse the results that have been keeping its Board of Directors awake at night. Will it succeed this time?
You might also like
More from Twitter
Twitter Acquires Newsletter Service Revue
Twitter is looking to expand into newsletters with the acquisition of Revue, a Dutch newsletter service.
Twitter Announces Birdwatch, A Community-Driven Approach To Misinformation
Twitter has announced a new community-driven way to address misinformation on its platform called Birdwatch.
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.