One of the main challenges that Twitter is facing is the onboarding of new users. The social network has tried to spark conversations, experimenting with different approaches, such as an improved homepage or by suggesting who to follow for example. And now, it’s launching a new tab, that is supposed to help this as well.
According to the announcement on its official blog, Twitter is now helping users – and especially new ones – to discover engaging content, start interacting with it, and ultimately get familiar with the platform. The new feature is a tab named Connect that matches you with potentially interesting users. What Connect does, is combine all data collected from your activity on Twitter and suggest which new users to follow.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Wait, we already had the “who to follow” suggestions on Twitter’s web version, didn’t we? Indeed, but this update is mobile oriented. Moreover, it is conveniently placed on top of your timeline, so that you waste no time looking around for new content or accounts to follow. Moreover, Twitter will provide users with the reason for which these user suggestions are made, so that users can make up their mind easily. The update is already rolling out for both iOS and Android users.
While Twitter is already striking deals with major content providers, it feels like Twitter is stagnating, both in terms of user-growth and engagement. With this move, Twitter hopes to fix this issue, and reverse the results that have been keeping its Board of Directors awake at night. Will it succeed this time?
You might also like
More from Twitter
Twitter Forecasts A Positive Outlook This Summer
According to Twitter, the surge in positive conversations on its platform indicates that... the future is bright.
NFL Extends Partnership With Twitter To Bring Exclusive Content To Twitter Spaces
The NFL is extending its partnership with Twitter to include expanded engagement formats and exclusive content for Twitter Spaces.
Twitter Now Lets You Use A Security Key As Your Only 2FA Method
After announcing support for multiple security keys in March, Twitter now lets you use one as your only two-factor authentication …
Twitter Is Getting Into NFTs, But You Can’t Buy Them
Twitter is releasing 140 NFTs, matching its original character limit. However, you can't buy them. Instead, Twitter will be giving …
Twitter Opens Applications For Ticketed Spaces And Super Follows
Starting this week, you can apply to be among the first to try Twitter's Ticketed Spaces and Super Follows monetization …
Twitter Is Testing Ways To Let You Unmention Yourself From Tweets
Twitter is experimenting with new features to help users unmention themselves from Tweets and conversations.
How To Download Your Twitter Spaces Audio Recordings
Hosts still can't natively record Twitter Spaces, but Twitter is now letting them download audio files of their Spaces. Here's …
Twitter Blue Subscription Service Brings New Features And Perks
Last week, Twitter launched its first-ever subscription offering, bringing access to exclusive features and perks.
Twitter Now Lets You Restrict Who Can Reply To Your Published Tweets
Not quite the edit button we asked for, but Twitter is now rolling out the ability to restrict audiences on …