One of the main challenges that Twitter is facing is the onboarding of new users. The social network has tried to spark conversations, experimenting with different approaches, such as an improved homepage or by suggesting who to follow for example. And now, it’s launching a new tab, that is supposed to help this as well.
According to the announcement on its official blog, Twitter is now helping users – and especially new ones – to discover engaging content, start interacting with it, and ultimately get familiar with the platform. The new feature is a tab named Connect that matches you with potentially interesting users. What Connect does, is combine all data collected from your activity on Twitter and suggest which new users to follow.
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Wait, we already had the “who to follow” suggestions on Twitter’s web version, didn’t we? Indeed, but this update is mobile oriented. Moreover, it is conveniently placed on top of your timeline, so that you waste no time looking around for new content or accounts to follow. Moreover, Twitter will provide users with the reason for which these user suggestions are made, so that users can make up their mind easily. The update is already rolling out for both iOS and Android users.
While Twitter is already striking deals with major content providers, it feels like Twitter is stagnating, both in terms of user-growth and engagement. With this move, Twitter hopes to fix this issue, and reverse the results that have been keeping its Board of Directors awake at night. Will it succeed this time?
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