Timeline vs. App - Which Works Best for Your Facebook Contest

Big Bang News when a few weeks ago, Facebook changed its policies and announced that Page Admins could now run contests and administer promotions right on their timeline, using likes, comments and shares as the way to select a winner.

Many thought this might have been the death of facebook app developers. Well the truth is somewhere in between. Yes, the new policies will allow pages to run contests on their timeline, so yes, this will somehow diminish the need for apps. But all promotions cannot be run on timeline as well as they could be using a Facebook application.

Facebook Preferred Marketing firm KRDS worked on this infographic to help you decide when you should rather use an app or run it directly on your timeline.

Should you decide to organize a timeline contest on your Facebook page, KRDS can also help you there. The company will soon launch PromoFactory, a timeline promotion and contest tool.

The product will be launched will be available to all page admins worldwide by September 30th.

According to KRDS, PromoFactory will allow brands to:

Choose the type of contest they want to run
Suggest the ideal mechanics for the contest (Likes / Comments / Messages / Posts)
Select the start and end time of the contest
Select the contest winners
Automatically create and launch the Terms & Conditions page
Provide analytics based on participation
Provide overall insights for all contests
Generate report in XLS or CSV format

PromoFactory will help page administrators launch and manage contests while complying with Facebook’s policy requirements.