Subscribe to our Newsletter
Recent Posts
- IKEA Recreates Yoga Poses To Promote Its Own Products
September 22, 2020 - Twitter Turns Tweets About Wearing Masks Into Billboards
September 22, 2020 - Facebook Launches Weeklong US Voter Registration Drive
September 22, 2020 - 3 Courses To Help You Get Discovered On Facebook And Instagram
September 22, 2020 - Facebook Rights Manager Now Helps Creators Protect...
September 21, 2020 - Google Improves Shopping Results On Google Search
September 21, 2020 - This Is The Coolest Harry Potter Memo Pad
September 21, 2020 - YouTube Music Playlists Just Got An Upgrade
September 21, 2020
Creative Campaigns
- IKEA Recreates Yoga Poses To Promote Its Own ProductsSeptember 22, 2020
- Twitter Turns Tweets About Wearing Masks Into BillboardsSeptember 22, 2020
- This Week: The 10 Most Talked About TV Ads On Social
September 20, 2020 - Unlock Their Potential: The New Message From UNICEF
September 16, 2020 - Actor And Certified Young Person Paul Rudd Has A Message...
September 15, 2020 - This Week: The 10 Most Talked About TV Ads On Social
September 13, 2020 - Burger King: Love Conquers All
September 11, 2020 - Lil Nas X Needs Your Help To Design His New Cover Art
September 10, 2020
In case you are going to bombard your fans with 6 more posts today, think twice, before you do so. Quantity is not the most important thing, as Qualitative posts and content are now – more than ever- rewarded from Facebook.
Facebook has made some significant changes in the way it measures the popularity and the engagement of a post. Edgerank, the well-known algorithm that measures values (and marketeers’ heart attacks), now is called “Newsfeed Algorithm” and has been revised.
How?
The Edgerank used to focus/ measure the Affinity (Likes, comments, shares and clicks), Weight (e.g. a comment “weights” more than a like) and Time Decay (e.g.the older the post, less chances to be shown on newsfeed).
Now, the Newsfeed Algorithm focuses on interactions that fans make on the content posted. This basically means that Time Decay no longer affects content. If an older post starts to get fans’ attention with new comments, likes etc, then it will rise again in people’s news feed. In essence, we are talking about a resurrection of the “dead” posts.
As Facebook explained, the new algorithm is giving credit to your behaviour:
1/ How often you respond to a friend or page who posted
2/ How often you interact with a post and how often that posts receives likes, shares, comments (affinity) from you and your friends
3/ How often you have interacted in the past with this type of post
4/ How often you have hidden or reported this kind of post
Taking into consideration the facts above, Facebook believes that Newsfeed Algorithm will eventually increase the interaction rates. People read the top 57% of stories that appeared on their Newsfeed, without scrolling far enough to see the other 43%. When the new algorithm took over, the first consequence was for unread stories to reemerge and the amount of readstories increased to a significant 70%!
With the new algorithm, Facebook believes that:
Whatever you do, there is only one way: Forget about Quantity. The era belongs to Quality.
Related Stories:
You might also like
Facebook Launches Weeklong US Voter Registration Drive
3 Courses To Help You Get Discovered On Facebook And Instagram
Facebook Rights Manager Now Helps Creators Protect Their Images
More from Facebook
Facebook Introduces Oculus Quest 2 Standalone VR Headset
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Facebook Launches Facebook Business Suite For SMBs
Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
Facebook Rolling Out Organic Video Testing In Creator Studio
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …
Facebook Starts Allowing Gaming Partners To Play Copyrighted Music During Broadcasts
Facebook Gaming Partners will now be able to play copyrighted music in the background during their live streams without fear.
Facebook Announces Broad Launch Of Data Use Checkup
Following changes to its Platform Terms and Developer Policies, Facebook is announcing the broad launch of Data Use Checkup for …
The New Old Facebook Is Here: Welcome To Campus
Facebook is getting back to its roots with the official launch of Campus, a section of the main app designed …
Facebook Will Start Limiting The Number Of Ads A Page Can Run
Facebook will start to limit the number of ads any Page can run based on the size of their highest …
3 Courses To Help You With Social Media Content Planning
Why use a content calendar, how to create one, and tips for planning your content. Three courses to help you …
Facebook Introduces Forwarding Limit On Messenger
Facebook is introducing a forwarding limit on Messenger as part of its efforts to slow the spread of misinformation.