Subscribe to our Newsletter
Recent Posts
- Meta Reportedly Developing An NFT Marketplace
January 26, 2022 - Twitter Expands Testing Of NFT Profile Pictures Feature
January 26, 2022 - Twitter Bans Wordle Bot That Has Been Annoying Players
January 26, 2022 - Meta Looks To Establish Rules Governing Synthetic Media...
January 26, 2022 - Do 'For You' Page Hashtags Actually Work Οn TikTok?
January 25, 2022 - Opera Releases Dedicated Web3 Crypto Browser Project...
January 25, 2022 - Mozilla Brings Total Cookie Protection To Firefox Focus...
January 25, 2022 - Twitter Now Lets All Hosts Record Spaces On Android...
January 24, 2022
Creative Campaigns
- KFC Debuts National Rollout Of Its Plant-Based Fried...
January 5, 2022 - Heinz Provides Call Of Duty Players With Hidden Spots...
January 2, 2022 - Scotch Brand And Tastemade Partner With Pinterest On New Holiday...
November 17, 2021 - KFC Created A Holiday Sweater For Its Chicken Bucket
November 10, 2021 - Whirlpool Launches First-Ever Virtual Showroom On Pinterest
November 2, 2021 - NBC Partners With Pinterest To Premiere New Ordinary...
September 22, 2021 - Bacardi Announces New Premium Rum Series And First-Ever...
August 18, 2021 - IKEA Released A Candle That Smells Like Its Famous...
August 5, 2021
In case you are going to bombard your fans with 6 more posts today, think twice, before you do so. Quantity is not the most important thing, as Qualitative posts and content are now – more than ever- rewarded from Facebook.
Facebook has made some significant changes in the way it measures the popularity and the engagement of a post. Edgerank, the well-known algorithm that measures values (and marketeers’ heart attacks), now is called “Newsfeed Algorithm” and has been revised.
How?
The Edgerank used to focus/ measure the Affinity (Likes, comments, shares and clicks), Weight (e.g. a comment “weights” more than a like) and Time Decay (e.g.the older the post, less chances to be shown on newsfeed).
Now, the Newsfeed Algorithm focuses on interactions that fans make on the content posted. This basically means that Time Decay no longer affects content. If an older post starts to get fans’ attention with new comments, likes etc, then it will rise again in people’s news feed. In essence, we are talking about a resurrection of the “dead” posts.
As Facebook explained, the new algorithm is giving credit to your behaviour:
1/ How often you respond to a friend or page who posted
2/ How often you interact with a post and how often that posts receives likes, shares, comments (affinity) from you and your friends
3/ How often you have interacted in the past with this type of post
4/ How often you have hidden or reported this kind of post
Taking into consideration the facts above, Facebook believes that Newsfeed Algorithm will eventually increase the interaction rates. People read the top 57% of stories that appeared on their Newsfeed, without scrolling far enough to see the other 43%. When the new algorithm took over, the first consequence was for unread stories to reemerge and the amount of readstories increased to a significant 70%!
With the new algorithm, Facebook believes that:
Whatever you do, there is only one way: Forget about Quantity. The era belongs to Quality.
Related Stories:
You might also like
Meta Reportedly Developing An NFT Marketplace
Meta Looks To Establish Rules Governing Synthetic Media In Influencer Marketing
Instagram Starts Testing Private Story Likes
More from Facebook
Meta Introduces A Central Place For Cross-App Privacy Options
Meta has introduced Privacy Center, a new place to learn more about privacy across its app and technology ecosystem.
Meta Adds Story Highlight Clips To Facebook Creator Studio
Meta is improving Creator Studio options, adding a new Story teaser preview for video uploads and a new published post …
Messenger Announces New Holiday Features, Including Cash Gifting
Messenger has introduced several new seasonal features to enhance the holiday mood and a convenient tool to gift cash easily.
Meta Issues New Study On The Importance Of Inclusion In Mobile Gaming
Meta has released a new report highlighting the importance to maximize inclusion in the ever more dominant and diverse mobile …
Cosmopolitan Takes NYE To Messenger And Instagram With New Group Effect
Messenger and Instagram have teamed up with Cosmopolitan on a new interactive AR video calling Group Effect created for NYE.
Meta Partners With Popular Apps To Bring Celebratory Recaps To Stories
Meta has partnered with six popular apps to allow their users to easily share their end-of-year recaps to Facebook and …
Meta Makes Horizon Worlds Available To All Adults In The US And Canada
Almost two years into a private beta test, Meta has made Horizon Worlds available to all adults above 18 in …
Meta Joins Global Platform To Combat Revenge Porn
Meta is coordinating efforts with leading industry experts to support a new platform able to anonymously track down the spread …
Facebook Announces New ‘Professional Mode’ And New Creator Tools
Facebook announced a series of new tools for Creator Pages and expanding the ability for creators to grow and monetize …