TikTok is introducing a new ad format that lets companies sponsor organic content that is relevant to their brand.
Spark Ads is a new native ad format that lets brands boost their own organic content or content from creators, as TopView or In-Feed Ads.
Using Spark Ads, brands can identify and sponsor any existing organic videos that are relevant to them and that fit their campaign objectives – even if it’s been created by other users.
Related | TikTok Is Launching A New Workshop Series To Support Small Businesses
TikTok thrives on authentic content and this is exactly what brands can now take more control over. If an influencer features a brand or product within their content, this content can be boosted and turned into a way for a brand to further “cement their presence” in the TikTok community seamlessly.
Organic videos can be amplified for video view and conversion goals, letting brands tap into “diverse content and connect with the creators who help bring these products and services to life.”
Additionally, Spark Ads also enable Duet features, making it easy for the community to build on its creativity and interact with one another – and the brand. This helps to build long-lasting, authentic connections rooted in the community itself.
Brands that have previously leveraged Spark Ads and shared their case studies are Vessi, Isle of Paradise, Lanslot, and Kayo Sports. The ad format
You might also like
More from TikTok
TikTok (Finally) Adds A Friends Tab
TikTok has finally added a friends tab, it replaces the Discover tab in the app’s bottom menu.Is TikTok becoming a …
TikTok Starts Applying Labels To Content From State-controlled Accounts
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
TikTok Introduces ‘TikTok Tactics’ Online Training For Marketers
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok Introduces Instant Page, A Lighting Fast Landing Page Feature
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.
TikTok Is Working On A New Avatar-Creation Tool
TikTok seems to be working on a new feature that allows users to build their digital identity in the app …
TikTok Partners With Zefr To Ensure Safe Ad Placements
TikTok has announced a new partnership with brand suitability platform Zefr to ensure ads won't end up next to undesirable, …
TikTok May Be Bringing Back The Option To See Who Viewed Your Profile
TikTok may be working on reinstating a feature that allows users to know who viewed their profile in the past …
Do ‘For You’ Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
TikTok Is Coming To A Waiting Room TV Near You
After conquering both your phone and your home, TikTok could soon broadcast on a waiting room TV near you, thanks …