TikTok is introducing a new ad format that lets companies sponsor organic content that is relevant to their brand.
Spark Ads is a new native ad format that lets brands boost their own organic content or content from creators, as TopView or In-Feed Ads.
Using Spark Ads, brands can identify and sponsor any existing organic videos that are relevant to them and that fit their campaign objectives – even if it’s been created by other users.
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TikTok thrives on authentic content and this is exactly what brands can now take more control over. If an influencer features a brand or product within their content, this content can be boosted and turned into a way for a brand to further “cement their presence” in the TikTok community seamlessly.
Organic videos can be amplified for video view and conversion goals, letting brands tap into “diverse content and connect with the creators who help bring these products and services to life.”
Additionally, Spark Ads also enable Duet features, making it easy for the community to build on its creativity and interact with one another – and the brand. This helps to build long-lasting, authentic connections rooted in the community itself.
Brands that have previously leveraged Spark Ads and shared their case studies are Vessi, Isle of Paradise, Lanslot, and Kayo Sports. The ad format