Much like TikTok and Instagram, Snapchat is the latest social network to introduce challenges on its platform, as a means to boost user engagement.
Snapchat is jumping on the challenge wagon, just like TikTok, Instagram and YouTube have done so in the past, and invites its users to use thematic Lens to submit their own participation.
For the first challenge, which has just launched, Snapchat users are asked to get their festive juices flowing, and use a specific Lens which allows them to sing a version of “Jingle Bells” performed by Gwen Stefani.
Challenges can spark from users individual creativity, however, most of the times are used to promote specific trends. TikTok is a prime platform of a platform using this technique to keep the audience engaged, and has also included a challenge collection in its yearly roundup.
In 2018, one of the biggest and most successful has been the “In My Feelings” challenge, where users would create videos with their dancing version of the popular Drake’s song.
Back to Snapchat now. Users who want to participate in the “Jingle Bells” challenge, have to open the app’s Lens carousel, and choose the “Jingle Bells” option. From there, they can create their own video and submit it to Gwen Stefani challenge story.
Good luck.
You might also like
More from Snapchat
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
