Facebook has launched Lasso, a new app that follows the mobile lipsyncing trends that have gained huge momentum among young users around the world.
At a time when cloning what others do better has become the norm, Facebook has launched its own version of Chinese short-form video sensation TikTok. Available on both iOS and Android, Lasso is Facebook’s latest attempt to regain momentum among younger users.
After acquiring musical.ly back in August this year, TikTok became the app to beat.
A Facebook spokesperson confirmed the launch of Lasso, on iOS and Android, but only in the US for now, saying that “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”
Today, my team launched Lasso (@lassovideos), a new video app that lets you create short, fun videos and share them with friends.
— Bowen Pan (潘博文) (@bowenpan) November 9, 2018
Lasso lets you create short videos (up to 15 seconds), add filters and effects and overlay popular songs. You can’t upload existing videos though. The app is built around a feed of recommended videos, and also lets you discover content through hashtags and thematic collections.