TikTok is amping up its partnership with the World Health Organization and donates $10 million to fight the Coronavirus pandemic.
TikTok partnered with the WHO to provide advice and combat misinformation about the coronavirus pandemic. The platform plays an important role in informing its young audience about the reality and danger of COVID-19.
Now the company is amping up its efforts with a $10 million pledge to help the WHO with its Solidarity Response Fund.
Related | Snapchat Reveals The True Impact Of Coronavirus
The WHO’s Solidarity Response Fund helps support the medical staff battling the pandemic by “sending essential supplies to front line health care workers, ensuring communities have access to the latest science-based information, and accelerating efforts to discover life-saving treatments or vaccines.”
@whoWhen & how should masks be worn in order to protect against the new ##coronavirus ?♬ original sound – who
Parts of the donation ($3 million) will also work towards providing meals for families affected by school closures.
You might also like
More from TikTok
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
TikTok (Finally) Adds A Friends Tab
TikTok has finally added a friends tab, it replaces the Discover tab in the app’s bottom menu.Is TikTok becoming a …
TikTok Starts Applying Labels To Content From State-controlled Accounts
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
TikTok Introduces ‘TikTok Tactics’ Online Training For Marketers
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok Introduces Instant Page, A Lighting Fast Landing Page Feature
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.
TikTok Is Working On A New Avatar-Creation Tool
TikTok seems to be working on a new feature that allows users to build their digital identity in the app …
TikTok Partners With Zefr To Ensure Safe Ad Placements
TikTok has announced a new partnership with brand suitability platform Zefr to ensure ads won't end up next to undesirable, …
TikTok May Be Bringing Back The Option To See Who Viewed Your Profile
TikTok may be working on reinstating a feature that allows users to know who viewed their profile in the past …
Do ‘For You’ Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
