TikTok is celebrating Pride Month with LIVE music and programming, themed in-app creative effects, and LGBTQ+ creator showcases.
It’s Pride month again, and TikTok is the latest social platform to celebrate its LGBTQ+ community with a range of Pride-themed initiatives and tools that help showcase its creators and let all users express themselves and be their authentic selves.
As explained in a recent announcement, the motto is “free to be” – “Free to be you in any and all spaces, free to evolve into the person you are supposed to be, free to create content without judgement, free to take the time to understand other people’s experiences – free to live authentically you.”
To kick off its Pride celebrations, TikTok has announced the second round of its annual LGBTQ+ TikTok Trailblazers to showcase creators on its platform who are “at the forefront of the next wave of digital entertainment and defining what it means to embrace self-pride and live their lives freely and to the fullest.”
These creators are a positive force on the platform and in the communities around them, and TikTok wants its community to get to know them better.
@tiktokThis month and every month, TikTok is #ForYourPride 🏳️🌈 A place where everyone is #FreeToBe 💕♬ original sound – TikTok
TikTok is also inviting users to celebrate Pride this month with special musical performances and community-building events on TikTok LIVE. Programming will be available on the Discover page all month long and includes The Thrive with Pride Concert, a global TikTok Pride March, and a TikTok LIVE Lineup fundraising event.
The latter spans 12 hours across 24 different programs hosted by countries including the US, Brazil, Japan, Korea, Singapore, and others.
In addition to the above, TikTok’s in-house design team has created nine new creative effects that celebrate the different dimensions of the LGBTQ+ community.
The effects will roll out throughout the month to help creators celebrate and share their stories. They include Rainbow Hair, Rainbow Curtain, Rainbow Trail, Pride Lighting, Pride Time Warp, Pride Rainbow Cheeks, Pride 3D Lashes, Pride Glittery, and Pride Flag Sky AR.
In an effort to create a safer and more supportive space on its platform, TikTok is pledging to remove any hateful, anti-LGBTQ+ content or accounts and redirecting searches for hateful hashtags like #only2genders, or #superstraight to its Community Guidelines.
Finally, users will also be able to report up to 100 comments at once – or block accounts in bulk.
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