TikTok Announces Integration With GIPHY

TikTok is now integrated with GIPHY, allowing its users to import animated Stickers and to export GIFs to the GIF platform for use on others.

TikTok is bringing new creative capabilities to its highly popular mobile app. Last week, it was announced that the app has a new integration with GIPHY that allows users to get more creative with GIFs. Users won’t only be able to import GIFs (animated Stickers) from GIPHY to use in their posts; they will also be able to create and export new GIFs to GIPHY.

This is a first for TikTok as there was no GIF integration with the app until now, but it’s certainly not a first for GIPHY, which is already integrated into Twitch, Slack, Snapchat, Instagram, and others.

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As a result of the integration, TikTok users will now be able to add GIPHY animated Stickers to their posts by tapping on the relevant button, in the app, and choose between some curated Stickers (a result of the collaboration between TikTok and GIPHY). Searching on #getGiphy users can get more, though.

But there’s more. TikTok users will be able to have their creations go a lot further as they will be able to export their own GIFs to GIPHY, to be used wherever it is integrated. These GIFs can be found by searching #TikTok in the GIPHY library search bar. Any users who want to do this will first have to have a verified channel on GIPHY.

For the time being “TikTok worked with the creators and the GIPHY Studios team to turn popular TikTok memes into GIFs,” explains a spokesperson. “To create this content, we invited a group of creative, funny, and diverse creators, @DreaKnowBest, @Gabe, @BenoftheWeek who are excited to immortalize TikTok memes in GIF form.”

[box]Read next: TikTok Tests Interest-Based Ad Targeting With Select Agencies[/box]


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