This week, Apple leaves only crumbs to other spots. The iPhone Red tops our weekly list for the 3rd time in a row. Far behind, Mitsubishi and Duracell pull out of the mass to rank 2nd and 3rd. We welcome new spots from Sprite (with Lebron James) and Gatorade (with Paul George).
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone 8, ‘Red’
| 23.51% Digital SOV | 5,261,528 Online views | 35,039 Social Actions | $3,348,137 Estimated TV spend |
#2 – 2018 Mitsubishi Eclipse Cross, ‘Keys’
| 1.27% Digital SOV | 665,423 Online views | 318 Social Actions | $1,151,043 Estimated TV spend |
#3 – DURACELL, ‘Headphones’
| 1.08% Digital SOV | 574,027 Online views | 231 Social Actions | $1,310,546 Estimated TV spend |
#4 – God of War, ‘A Greater Purpose’
| 1.08% Digital SOV | 99,535 Online views | 2,211 Social Actions | $3,217,030 Estimated TV spend |
#5 – Mazda, ‘Feel Alive’ Song by M83
| 0.85% Digital SOV | 341,365 Online views | 622 Social Actions | $1,924,078 Estimated TV spend |
#6 – GEICO, ‘McGruff Fights Baby Talk’
| 0.74% Digital SOV | 38,531 Online views | 1,593 Social Actions | $4,996,371 Estimated TV spend |
#7 – Gatorade Flow, ‘Real Smooth’
| 0.6% Digital SOV | 278,618 Online views | 302 Social Actions | $1,472,711 Estimated TV spend |
#8 – BEHR Interior, ‘Ordinary vs. Overachiever’
| 0.56% Digital SOV | 318,941 Online views | 26 Social Actions | $1,094,965 Estimated TV spend |
#9 – Sprite, ‘The Big Taste’
| 0.54% Digital SOV | 67,698 Online views | 1,021 Social Actions | $1,126,262 Estimated TV spend |
#10 – AncestryDNA Day Sale, ‘Only $59’
| 0.53% Digital SOV | 190,940 Online views | 493 Social Actions | $1,536,991 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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