This week, Apple leaves only crumbs to other spots. The iPhone Red tops our weekly list for the 3rd time in a row. Far behind, Mitsubishi and Duracell pull out of the mass to rank 2nd and 3rd. We welcome new spots from Sprite (with Lebron James) and Gatorade (with Paul George).
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone 8, ‘Red’
| 23.51% Digital SOV | 5,261,528 Online views | 35,039 Social Actions | $3,348,137 Estimated TV spend |
#2 – 2018 Mitsubishi Eclipse Cross, ‘Keys’
| 1.27% Digital SOV | 665,423 Online views | 318 Social Actions | $1,151,043 Estimated TV spend |
#3 – DURACELL, ‘Headphones’
| 1.08% Digital SOV | 574,027 Online views | 231 Social Actions | $1,310,546 Estimated TV spend |
#4 – God of War, ‘A Greater Purpose’
| 1.08% Digital SOV | 99,535 Online views | 2,211 Social Actions | $3,217,030 Estimated TV spend |
#5 – Mazda, ‘Feel Alive’ Song by M83
| 0.85% Digital SOV | 341,365 Online views | 622 Social Actions | $1,924,078 Estimated TV spend |
#6 – GEICO, ‘McGruff Fights Baby Talk’
| 0.74% Digital SOV | 38,531 Online views | 1,593 Social Actions | $4,996,371 Estimated TV spend |
#7 – Gatorade Flow, ‘Real Smooth’
| 0.6% Digital SOV | 278,618 Online views | 302 Social Actions | $1,472,711 Estimated TV spend |
#8 – BEHR Interior, ‘Ordinary vs. Overachiever’
| 0.56% Digital SOV | 318,941 Online views | 26 Social Actions | $1,094,965 Estimated TV spend |
#9 – Sprite, ‘The Big Taste’
| 0.54% Digital SOV | 67,698 Online views | 1,021 Social Actions | $1,126,262 Estimated TV spend |
#10 – AncestryDNA Day Sale, ‘Only $59’
| 0.53% Digital SOV | 190,940 Online views | 493 Social Actions | $1,536,991 Estimated TV spend |
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
The Mandalorian Is Coming Back For Season 3
Disney announced at Star Wars Celebration that The Mandalorian Season 3 will debut on Disney+ in February 2023.It's been a …
Behold The Gucci X ŌURA Smart Ring
Available on May 26, the Gucci X ŌURA smart ting might be the first-ever Gucci ring that will make you …
Minecraft: Wild Update To Land on June 7
Minecraft’s latest update, dubbed The Wild Update, is scheduled to release on June 7.One of the best-selling games of all …
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Watch The First Eight Minutes Of Stranger Things Season 4 Right Now
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
