Welcome to the new edition of our 10 most talked about TV ads on social media. Apple invites you to unleash a more powerful you, Snickers is still in cheerleading mode and Burger Kings is going crazy with its chicken fries.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple iPhone X, ‘Unleash’
#2 – Snickers, ‘Cheerleader / Grandma’
#3 – Mazda, ‘Chase the Sun’
#4 – Burger King Chicken Fries, ‘Prepare to Freak Out’
#5 – GoGo squeeZ, ‘Go and BE!’
#6 – Mercedes-Benz, ‘Rescue’
#7 – University of Phoenix, ‘A University Built for Working Adults’
#8 – Allstate, ‘Park Road America’
#9 – Carvana, ‘Enjoy the New Way to Buy a Car’
#10 – Dairy Queen, ‘Children Are Meant to Play’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.